The Optimal Service Group
of Wells Fargo Advisors

CONNECT

Address:

428 McLaws Circle Suite 100
Williamsburg, VA 23185

Phone:

(888) 465-8422,(757) 220-1782

Fax/Other:

(757) 564-3026

Our Philosophy

1. The Earth is round.

Seems like a simple, irrefutable fact, and yet there are people who will swear up and down that this isn’t the case. We’re guessing you don’t spend a lot of time with those kinds of people. Well, neither do we. The people we choose to work with don’t try to argue things that don’t make any sense. Our clients understand that the equation is simple: Diversification + time=success.

2. One year does not a portfolio make.

Your wealth isn’t determined by a single moment in time. Imagine if the value of your whole life were judged by a single year—and someone else got to pick it. Not fair, right? Exactly. That’s why we take a big picture view of your finances. And we invite you to do the same.

3. Patience is more than a virtue; it’s a discipline.

Patience is a little like wealth—the more you have, the more resilient you are. Patience is an art and a discipline, like mastering the violin. You get good with practice. Achieving wealth demands patience. Those who bail, fail.

4. Wealth doesn’t make any sudden moves.

Consistency, predictability, and a diversified approach to your wealth means that we never panic, so you don’t have to, either. Wealth has a way of outlasting market corrections. And so do we.

5. Risk isn’t a what-if, but a when.

We find many people tend to overestimate their risk tolerance (and call us the moment the market plunges). It’s worth being honest with yourself about how much risk you can take and still sleep at night. Because it’s not a matter of “if” the market changes…but when.

6. Greed and fear, more than any market correction, will undermine your financial future.

You think the market is unpredictable? Emotions are worse. And an inability to keep greed and fear in check will cost you. Greed will cause you to lose trust in what works. Fear will cause you to lose faith in everything else. If you can wait out the market, and your own emotional downswing, you’ll be the better for it.

7. Never underestimate a base hit.

Everyone loves a home run. But if you’re aiming to hit it out of the park day after day, year after year, you’re setting yourself up to fail—or at least be very underwhelmed. Consistent base hits will win the day. Trust us on that.

8. Money is to wealth as weather is to climate.

Money comes and goes; it’s subject to storms. Wealth, on the other hand, is climate; it’s not defined by the day or the year, but by decades. It’s steady, gradual, and both shapes and reflects the environment in which it thrives.

9. Your future is a moving target.

We don’t take a set-it-and-forget-it approach. While we play the long game, we are constantly course correcting to ensure that your money, your actions, and your life are aligned with your goals.

10. No one wakes up wealthy.

Well, not unless you went to bed that way. That’s because wealth is the result of a series of small decisions that allow you to accumulate wealth day after day, year after year. Every choice you make proves the difference between the person who’s set for now…and the person who’s set for life.

11. You shouldn’t be on the edge of your seat.

What you want from your life is actually not what you want from your portfolio. Romance and suspense have their place—but not in your portfolio. The story of your money should be less like a nail-biter Netflix series…and more like a classic tale: One that’s predictable, artfully done, and stands the test of time.

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